Blog / August 14, 2025

The Proactive Layer: Powering Business Productivity

Mandira Chawla, Product Marketing Manager

ambient ai agents for business

You won’t find it in a dashboard. It won’t show up in your inbox. However, across the enterprise, something is quietly taking shape: a new way of working that’s faster, smarter, and always one step ahead.

For decades, automation has waited on humans to initiative. A user prompt. A button to be clicked. A ticket to be filed. We’ve built workflows to respond.

But what if you didn’t always need to ask?

Ambient agents change the equation. They don’t wait for work, they notice it. They listen to your key business systems of record, understand what’s happening, and act the moment something needs doing.

What they’re creating is something bigger than automation as we know it. It’s a proactive layer embedded into the fabric of your business operations. It’s an always-on intelligence that moves your business forward, quietly and autonomously.

Understanding Ambient agents

What are Ambient agents?

Ambient agents don’t replace people or tools — they proactively connect them.

Ambient agents are always-on, system-triggered agents that work quietly in the background to move work forward, without waiting for a human to prompt or ask. They respond to signals across the enterprise, like a deal stalling in the pipeline, a software license going unused, or a new hire missing access to a critical tool, and importantly, spring into action to resolve the issue before it slows the business down. When they take action, they also follow strict guardrails, based on your business policies, to enable safety, accuracy, and stakeholder visibility.

Sign-up for one of our AI Agent Hackathons across San Francisco, London, and Bangalore to get hands-on experience building with our latest product innovations, including Ambient agents.

How Ambient agents differ from other types of agents

There are three core types of AI agents in the enterprise:

  • Aggregation agents help surface and collect information (e.g., “What’s the PTO policy?”, “When is ACME up for renewal?”).
  • Action agents take predefined steps when prompted (e.g., submitting a time-off request, approve a PO).
  • Ambient agents act without being prompted. They monitor systems for relevant events and autonomously execute multi-step workflows, often before a human even realizes there's a problem.

Ambient agents are the next evolution in enterprise AI. They add a new, proactive layer of intelligence across the enterprise.

Why the proactive layer means business

As businesses scale, so does the complexity of operations. The more moving parts you have, the harder it becomes to catch every delay, deviation, or missed handoff, let alone act on it in real time.

That’s where the real value of Ambient agents comes in.

  • Traditional automation reacts. Ambient agents observe. They’re always on, quietly monitoring for meaningful signals across your systems, not just to prevent issues, but to catch the moments that matter: a stalled approval, a missed follow-up, a blocker no one’s flagged yet. They act immediately, and can keep a human-in-the-loop when needed.
  • The work they take off your team’s plate isn’t just noisy or urgent, it’s repetitive. Chasing down inputs. Updating records. Pinging someone for a status update. These are the kinds of tasks that slow momentum, chip away at focus, and only become more prevalent across a growing organizations. Ambient agents handle this work, so your employees can focus on strategic tasks at hand.
  • Ambient agents don’t just complete tasks, they move workflows forward. When progress depends on multiple systems talking to each other, Ambient agents connect the dots. A new hire starts? They trigger provisioning across IT, HR, and security. A sales call ends? They update the CRM and generate follow-ups. A software license goes unused? They prompt for deprovisioning.

The proactive layer is your silent advantage. It doesn’t require more headcount or clunky tooling. Rather, Ambient agents run beneath the surface of your tools and teams. They’re tuned into your business, catch key signals, reach out to experts when needed, and move work forward before anyone knows to ask.

Sign up for our global AI Agent Hackathon and build your own Ambient agents.

Ambient agent use cases and examples

Ambient agents for IT

An Ambient agent that spots outages fast, summarizes key details, and alerts the right people so they can act immediately. It reduces time to detect and speeds up resolution.


Ambient agents for
customer success

An Ambient agent that spots product usage spikes, surfaces key context, and helps CS teams act fast on upsell opportunities, boosting revenue and retention.


Ambient agents for sales

An Ambient agent that instantly enriches new strategic leads with insights from multiple sources, giving sales teams the context they need to engage faster, personalize outreach, and close deals more effectively.


Ambient agents for HR

An Ambient agent that monitors when all interview scorecards are submitted, summarizes key themes and candidate feedback, and delivers a digest to the hiring manager ahead of the debrief, driving faster, more informed hiring decisions.


Ambient agents for marketing

An Ambient agent that monitors content performance and triggers a workflow once an asset hits a defined threshold. It then generates a follow-up sequence in Marketo, helping marketing teams engage customers at the right time, keeping audiences engaged.


Ambient agents for finance

An Ambient agent that monitors the finance system for outstanding items: incomplete journal entries, missing reconciliations, or unsubmitted reports. It automatically reaches out to the respective leaders with the specific details needed, gathers responses, and compiles a ready-to-review checklist for the controller to streamline the close process.

Considerations when deploying Ambient agents

The value of Ambient agents is clear and deploying them intentionally and thoughtfully is key to long-term success.

Ambient agents act autonomously, which means governance, accountability, and oversight must be built in from the start. Poorly implemented agents can generate noise, act on outdated data, or erode trust in automation altogether.

Choosing the right platform matters. You need a foundation that supports:

  • Guardrails and approval workflows
  • Transparent logs and observability
  • Context awareness and business policy adherence

With the right controls in place, Ambient agents become not only powerful, but also trusted.

Check out our AI Agent Marketplace to see 600+ AI agents you can deploy across teams, systems, and workflows.

Ambient agents = proactive enterprise automation

Ambient agents are more than an incremental step in automation. They represent a proactive layer that unlocks business value across every team.

From streamlining workflows to scaling expertise, Ambient agents allow organizations to move faster, reduce repetitive work, and improve decision-making without adding complexity.

With Moveworks Agent Studio, our agentic AI developer platform, businesses can quickly build and deploy custom use cases, ranging from sales acceleration to procurement simplification, and more. Agent Studio enables you to put ambient intelligence to work safely, at scale, and with confidence.

Curious to roll-up-your sleeves and build Ambient agents? Sign up for one of our AI Agent Hackathons coming to a city near you.

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The content of this blog post is for informational purposes only.

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