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Ashmita Shrivastava

Content Marketing Manager

Ashmita has spent her career helping technology companies shape market narratives, strengthen brand positioning, and drive growth. At ServiceNow, she leads strategic content initiatives that translate complex technologies into clear, business-focused narratives, with a special focus on AI and its impact across the enterprise. Before joining ServiceNow, she led content strategy at Apple and Sprinklr. Ashmita holds a master's degree in Magazine Journalism from Nottingham Trent University, UK.

Latest articles by Ashmita

10 Enterprise AI Solutions Built for Scale, Security, and ROI

Explore the top enterprise AI solutions built for scale, security, and automation. Learn how enterprises use AI to boost efficiency, insights, and performance.

Unified Search vs Federated Search: What’s the Difference?

Learn the real differences between unified search vs federated search, why enterprises struggle with both, and how AI-powered search improves employee support.

AI for IT Helpdesk: Benefits, Tools, and Features

See how implementing AI for the IT helpdesk automates ticket triage, boosts first call resolution, and cuts response times with practical workflows.

A complete guide to agentic RAG

Learn what agentic RAG is, how it evolved from traditional RAG, and why agentic AI is redefining enterprise search, accuracy, and automation at scale.

Enterprise AI Strategy: How Forward-Thinking Businesses Plan Their AI Strategy

Learn how to build a modern enterprise AI strategy that drives ROI, strengthens governance, and scales execution across teams with measurable impact.

How to unlock continual service improvement with AIOps

Explore the most impactful AIOPs use cases, examples, and benefits for IT operations, including automation, incident response, cost control, and decisions.

What to Expect from AI-Powered Ticket Deflection

Explore how AI-powered ticket deflection solutions cut support volume using smart self-service, chatbots, and FAQs to boost CSAT and reduce costs.

8 AIOps Platforms to Compare in 2026

Compare 8 AIOps platforms with key features, best-fit use cases, and a selection checklist to help IT teams choose the right tool.

Knowledge Discovery: How Employees Find What Matters

How AI-powered knowledge discovery is helping enterprise surface answers faster, reducing friction and turning scattered information into actionable insight.