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Ashmita Shrivastava

Content Marketing Manager

Ashmita has spent her career helping technology companies shape market narratives, strengthen brand positioning, and drive growth. At ServiceNow, she leads strategic content initiatives that translate complex technologies into clear, business-focused narratives, with a special focus on AI and its impact across the enterprise. Before joining ServiceNow, she led content strategy at Apple and Sprinklr. Ashmita holds a master's degree in Magazine Journalism from Nottingham Trent University, UK.

Latest articles by Ashmita

Employee Self-Service Automation for Enterprise Support

Discover how self-service automation transforms support operations. Learn how AI-powered tools streamline processes, reduce tickets, and improve user satisfaction.

ITIL AI: How AI Is Modernizing ITIL 4 for ITSM

ITIL AI explains how artificial intelligence enhances ITIL 4 practices, automates workflows, and helps enterprises scale support with speed and consistency.

Employee Self-Service Software: 10 Platforms Compared

Employee self-service software helps employees get answers and resolve requests fast. Compare 10 platforms and learn how to choose one for enterprise needs.

What is enterprise search and why you need it in 2024

Discover how enterprise search works across internal systems, how AI and RAG improve reliability, and what IT leaders should evaluate before rollout.

Understanding Time to Value for Enterprise Search

Enterprise search delivers ROI through productivity gains and long-term operational efficiencies. Learn the real time to value—and cost of delaying adoption.

Agentic Workflows Guide: Transforming Work With AI

This agentic workflows guide explains how modern AI automates complex processes, improves efficiency, and helps enterprises scale with autonomous workflows.

Intelligent Triage: Transforming IT Support with AI

Learn how intelligent triage automates ticket classification and routing to eliminate manual work, reduce resolution times, and scale IT operations.

How Enterprise Search Improves the Digital Workplace

See how enterprise search eliminates data silos, speeds up workflows, and enhances digital employee experience across every department.

Building a future-proof enterprise search strategy

Scalable enterprise search ensures your organization can grow without breaking workflows. Learn how to choose a platform built for future headcount, systems, and complexity.