Skip to main content
content-author-bio-photo-ashmita-shrivastava

Content Marketing Manager

Ashmita has spent her career helping technology companies shape market narratives, strengthen brand positioning, and drive growth. At ServiceNow, she leads strategic content initiatives that translate complex technologies into clear, business-focused narratives, with a special focus on AI and its impact across the enterprise. Before joining ServiceNow, she led content strategy at Apple and Sprinklr. Ashmita holds a master's degree in Magazine Journalism from Nottingham Trent University, UK.

Latest articles by Ashmita

AI vs. Automation: What Are The Differences and Similarities?

Explore AI vs automation to understand how each technology works, where they differ, and how they combine to unlock efficiency and adaptability at scale.

How AI is changing IT operations analytics

Learn how AIOps automation helps IT teams predict issues, eliminate manual work, and optimize operations with enterprise AI. See real-world results.

Agentic AI in Government: 8 Workflows to Pilot First

Explore agentic AI use cases in government, from faster case triage to fraud detection and citizen support, with practical deployment tips.

Enterprise Virtual Assistants for IT and HR Leaders

Evaluating an enterprise virtual assistant? Compare platforms on integration depth, security certifications, agentic capability, and ROI metrics before you decide.

Agentic Automation: What It Is and How It Works

Learn what agentic automation is, how it works, and why enterprises are adopting it to streamline workflows and drive measurable outcomes with agentic automation.

AI Workflow Automation and the Rise of Agentic AI

Learn how AI workflow automation uses agentic AI to automate enterprise workflows end to end, reduce manual work, and scale operations across systems.

AI Use Cases for Developers Building Faster, Smarter Software

Explore practical AI use cases for developers, from coding and testing to security and DevOps. Learn how teams use AI to ship faster with confidence.

What Is an AI Governance Framework?

Learn how to build an AI governance framework with clear policies, risk controls, and accountability steps to deploy AI safely and compliantly.

How to Evaluate AI Security for the Enterprise

Learn how to evaluate enterprise AI security with a practical framework covering five critical gaps most teams miss, from shadow AI to agentic risks.