Ashmita Shrivastava has spent her career shaping content strategies that help tech companies grow and connect with enterprise audiences. At Moveworks, she leads content initiatives that blend storytelling with strategy — with a special focus on AI and its impact across the enterprise. Before joining Moveworks, she drove content marketing initiatives at Apple and Sprinklr. Ashmita holds a master’s degree in Magazine Journalism from Nottingham Trent University, UK.